Made to Stick YouTube Video

I’m Beth Houtrow, founder of Climb - The Small Business Book Club, and every Friday I bring you tips and insights from business books to help you move your business forward and inspire you toward a journey of continual learning.

This week I'm sharing key tips from Made to Stick by Chip Heath and Dan Heath

5 Strategies to Create Sticky Marketing Messages

Keep it Simple
Surprise People
Make the Message Concrete
Create credibility
Evoke Emotions

Review 4/5 stars for small business owners

Read our blog post on Made to Stick
https://www.climbbook.club/blog/made-...

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