#15throiawards2022

Описание к видео #15throiawards2022

Responding to the national call of High Definition Video Restoration Project, Tencent selected the iconic last concert of Leslie Cheung, PASSION, which has unprecedented repercussions and high artistic value as public welfare communication. In terms of PR communication, its live premiere became a phenomenal concert once again. Superb technical strength praised by tens of millions netizens, this project attracted 100 media interviews before live, generated 10000 report coverage. [GOLD ROI Awards 2022: Agency Group / PR Service / CA-5008 PR Integrated Communication] #15throiawards2022

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