A beginner's guide to email marketing (for small businesses)

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📚 The Growth Marketing Minidegree by CXL: https://cxl.com/institute/programs/gr...
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EMAIL RESOURCES:
✔️ Really Good Emails (for email inspiration): https://reallygoodemails.com/
✔️ Litmus Blog (for email best practices and all things technical): https://www.litmus.com/blog

TIMECODES
0:00 - Intro
1:14 - Set email marketing goals
2:56 - Grow your email list
4:38 - Segment your email list
7:52 - Plan the content of your emails
9:03 - The components of a good email campaign
20:46 - When to send your emails
21:23 - Deliverability
25:19 - How to analyze the effectiveness of email marketing
29:58 - How much does email marketing cost?

ABOUT ME
👋 Hey there! I am a digital marketer and startup advisor with 8+ years of experience. On this channel, I talk about all things marketing and share growth marketing career tips.

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#growthmarketing #digitalmarketing #emailmarketing