UX Tea Break: Eye tracking in usability testing is almost never worth it

Subscribe to my channel: http://bit.ly/2NBKaOe

I answer the question, "I have the opportunity to conduct an eye-tracking study before my PhD contract is up and I was pondering on how valuable this technique is for a UX practitioner."

Want to see other questions I've answered? Try the video finder: https://www.notion.so/userfocus/UX-Te...

My Udemy class: http://uxtraining.net/index-udemy.html
My book, 'Think Like a UX Researcher': http://uxresearchbook.com

_______________________________________________________________________________________________

I can bring live, instructor-led training to you via Zoom. All you have to do is provide the delegates:

BCS Foundation Certificate in User Experience http://bit.ly/2XQTaTA
Introduction to User Experience http://bit.ly/2NAeHMd
User Research Fundamentals http://bit.ly/2LBfh9Q
Design ethnography: Take control of customer visits and interviews http://bit.ly/2RYfqFy
Usability testing: Take control of testing your product with users http://bit.ly/30el89e
How to design and implement web surveys http://bit.ly/2YBEQeF
Improving your impact as a user researcher http://bit.ly/2XQU5U2

Contact me about UX training: http://bit.ly/2XqtXjk

_______________________________________________________________________________________________

Let's connect:

Twitter:   / userfocus  
Facebook:   / userfocus  
LinkedIn:   / davidtravis  
Instagram:   / uxresearchbook  
--
Spanish captions (when present) provided by the LabX of Sperientia [studio+lab]® (México)