What is the Google Display Network? The GDN Explained For Beginners

The Google Display Network is made up of over 100 million websites, apps, and videos where you can run your ads. It is the only display advertising channel that can reach over 90% of the entire internet. You can target websites, apps, videos, display keywords, and audience segments.

Google Display Network Example #1: I am selling a cooking course. I want to reach people who are browsing recipe websites, apps, and videos. I can hand-pick the placements for my ads by creating a display campaign. I am able to search for websites, apps, videos, YouTube channels, and App Categories that are related to food, recipes, cooking, and any other related content I want to target. Rather than using audience targeting, I can choose to target people who are actively browsing specific websites.

Google Display Network Example #2: I create a headphone brand and I want to reach people who are actively researching new headphones. I can target In-Market audiences and create a Custom Segment to target with my ads and my offer. I can choose to create a Custom Segment that targets people with specific interests or purchase intentions. In addition, I can create a custom segment to target people who are searching specific keywords using Google.