How Gojek does research

Gojek is one platform which offers more than 20 products, so we have a multitude of users each with different needs and behaviors. With all these products, we can say that you provide something for everyone, but let’s be honest…that’s not enough. We need to constantly check how close we are to satisfy the market’s demand, and thus iterate our products with every pain points we find. And this is where the research team comes in! Meet two of our researchers, Teguh Kusuma and Iyas Abdurrahman, who will explain just how Gojek does research to achieve (or at least come close to) product/market fit! See how Gojek came up with the Edit Destination feature based on our research 😉


Start your #adventure with Gojek and build awesome things with us! https://career.go-jek.com/ #lifeatgojek

Product Management 101: The GAME Framework
(    • Product Management 101: The GAME Fram...   )

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