Скачать или смотреть Shelly Cashman Word 2019 | Module 2: SAM Project 1a Generational Marketing | SC_WD19_2a

Shelly Cashman Word 2019 | Module 2: SAM Project 1a Generational Marketing | SC_WD19_2a

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#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a

PROJECT STEPS
1. You are writing a research paper for your Marketing Principles class. The topic of the paper is generational marketing. You must write the paper in the MLA style and include suggestions from your professor.

Start by changing the Citations & Bibliography Style of the document to MLA.
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
2. To conform to MLA guidelines, modify the Normal style as follows:
a. Change the Normal style font to Times New Roman.
b. Change the Normal style font size to 12 point.
c. Change the Normal style line spacing to double with no blank space after paragraphs.
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
3. Apply the modified Normal style to the first four paragraphs in the document, from "Lee Bao" to "8 September 2021".
4. Center the title paragraph "Generational Marketing: Varying Online Content by Generation".
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
5. Insert a header as follows:
a. Insert a Blank header at the top of the page.
b. Right-align the header paragraph.
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
c. Enter Bao as the header text, insert a space, and then insert a Plain Number page number from the Current Position gallery.
d. Close the Header & Footer Tools.
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
6. Create a First Line indent of 0.5" for the body paragraphs beginning with "When providing online content…" and ending with "…ebooks and articles."
7. Respond to the comment from your professor, Nancy Tokai, in the first body paragraph as follows:
a. Read the comment, and then delete it.
b. Before the period in the sentence "These groups include…(born from 2000 on).", insert a citation to a new source using the information shown in Figure 1. (Hint: The Tag name is intentionally blurred because it is generated automatically.)
Figure 1: Web Site Source



8. Insert a citation to the existing Chastfield source before the period at the end of the sentence, "Campaign designers segment…to suit specific generations."
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
9. In the same sentence, use the Thesaurus to replace the word "customize" with a less formal synonym that starts with the letter "t".
10. In the fourth body paragraph ("The generations all…and whitepapers."), find the Risser citation, and then edit the source to use 2 as the Day Accessed.
#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a
11. In the same paragraph, before the period at the end of the sentence, "Another similarity…and whitepapers.", insert a citation to a new source using the information shown in Figure 2. (Hint: The Tag name is intentionally blurred because it is generated automatically.)

#Shelly Cashman Word 2019
#Module 2: SAM Project 1a
#Generational Marketing
#SC_WD19_2a