Скачать или смотреть Higher Ed Websites: Why Third-Party Analytics Misses the Full Picture

In this clip from our webinar co-presented with Umbraco titled "Turning Higher Ed Website Visitors into Applicants," we examine the limitations of relying solely on third-party analytics tools like Google Analytics—especially in a privacy-first digital environment.

From cookie banners to browser-level privacy controls, these tools are reporting less data than ever. In one real-world example, a higher education institution discovered that their actual traffic was more than double what Google Analytics reported—once they switched to a first-party data solution.

In this video, you'll learn:

• How browser changes and privacy tools affect third-party analytics accuracy
• Why higher ed teams may be undercounting website traffic
• The difference between knowing what happened and understanding who and why
• How first-party data tools can reveal a more complete and actionable picture

Watch the full webinar here:
https://www.wearediagram.com/platform...