Скачать или смотреть SideShift co-founders build an app that teaches you how to go viral on TikTok | Software Slices

In this episode, we sat down with Nick Lawton and Drew Levin, co-founders of SideShift, one of the fastest-growing Gen Z job marketplaces, to build HooksGPT, a new AI tool that analyzes TikTok videos and extracts viral hook insights in seconds.

We don’t just talk about going viral, we built a real product during the episode that does exactly that.

🌐 Connect with us
• Nick Lawton:   / nicholasnlawton  
• Drew Levin:   / drewlevinn  
• SideShift: https://dub.sh/WhP0Ga4

• Aman:   / amanmathur_  
• Horacio:   / hl3rd_  
• Software Slices: https://softwareslices.com


⏰ Timestamps
0:00 – Intro: Meet Nick & Drew from SideShift
1:00 – What SideShift Actually Does for Gen Z & UGC
2:00 – Influencer Marketing vs. UGC at Scale
4:00 – Intro to HooksGPT: AI-Powered Hook Analyzer for TikTok
6:00 – Demo: Hook Analysis on a Viral Vegas TikTok
8:00 – Technical Breakdown: Frame-by-Frame AI Hook Detection
10:00 – What Makes a Video Go Viral? Strategy Deep Dive
12:00 – Importance of Tonality, Text, and Music in UGC
14:00 – Where to Place the CTA for Maximum Conversion
16:00 – Comment Section Psychology & Social Proof Hacking
18:00 – Building a Viral-Ready Product vs. Chasing Views
20:00 – AI-Powered Analysis on Classroom-Style UGC
24:00 – Naming the Tool: HooksGPT Is Born
26:00 – Future of AI in UGC, Advertising, and Trust
30:00 – What’s Next for SideShift: Distribution as a Product
33:00 – Final Thoughts & How to Try HooksGPT

🚀 Resources & Links
• SideShift: https://dub.sh/WhP0Ga4
• HooksGPT Template: https://dub.sh/FOmxdPM
• ScrapeCreators: https://dub.sh/DpLZqgl