The Story of Pip & Nut, Europe's Biggest Nut Butter Company - Pip Murray | E9

Pip Murray had a passion for nut butters as a fuel source to run marathons, but couldn’t find healthy, tasty options without palm oil. In 2013, she decided to make her own and started selling them at a local artisan market in the UK.

By 2024, her company, Pip & Nut, is selling millions of jars each month across Europe, stocked by major retailers like Whole Foods, Sainsbury’s, Waitrose, Tesco, Holland & Barrett and many more.

In this episode, Pip shares her journey from an idea to building a food empire, while Alberto unpacks the emotional and professional insights of her path, revealing valuable lessons for scaling a food business.

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