Joseph Pine: The Metamorphosis of the ‘New You’ business

Описание к видео Joseph Pine: The Metamorphosis of the ‘New You’ business

As the co-author of the 1999 seminal book The Experience Economy (re-published in 2020), Pine is an internationally acclaimed speaker and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

His book explores how goods and services are no longer enough; what companies must offer today are experiences: memorable events that engage each customer in an inherently personal way.
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Joseph shared his story at our Sogeti Summit 2022, for which we gathered some of the most visionary speakers to share their insights around the theme 'Metamorphosis'.

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