Скачать или смотреть How Chivas Regal Turned A 500% Price Increase Into Millions.

Most people think to save a dying business you need to lower prices, run discounts, and beg customers to buy. Chivas Regal did the exact opposite. They raised prices by 500% and changed nothing else. No new recipe. No new ingredients. The same whisky that nobody wanted at $20 suddenly had people fighting to buy it at $100. This video breaks down the psychology behind why expensive products sell better than cheap ones and how you can use this effect in your own life.

Topics covered:
— The Chivas Regal Effect explained
— Why price is a signal not just a number
— The wine experiment that proves perception changes experience
— Why luxury is about exclusion not inclusion
— How Rolex sells $50 watches for $10,000
— Why Hermès burns products instead of discounting them
— Racing to the bottom vs racing to the top
— How to apply premium pricing psychology in your life

References: https://bizfluent.com/facts-7569473-c... — What Is the Chivas Regal Effect?

Disclaimer: This content is for educational and entertainment purposes only and should not be considered professional financial, legal, or business advice — always do your own research before making any decisions.