Things I do for my clothing brand | branding, design inspo, pricing, launch prep routine, small biz

♡ WE'RE OPEN! Shop Overthinker Apparel here: [https://overthinkerapparel.com/]
♡ Unleash your creative power with Kittl: https://kit.tl/OverthinkerApparel
Thank you Kittl for sponsoring this video!
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Ever wondered where I source my blanks, or why some sweatshirts cost more than others? Or perhaps you're curious about where to turn abstract ideas into tangible designs? Well, in today's video, I'm pulling back the curtain to reveal some of the "secret" processes I go through before each launch. I'll share the reasoning behind every step, giving you an insider's look at how things work around here. Hope you enjoy today's video!

With Love,
Kayla

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Stay in the loop! Check out my other socials:

Overthinker Apparel official shop: https://overthinkerapparel.com/
Instagram:   / overthinker_apparel  
TikTok:   / overthinker_apparel  
Business Inquiries: [[email protected]](mailto:[email protected])

*ATTN: Our only social media accounts are listed above. All other accounts are fake and from scammers.

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Supplies that make my small biz life easier:

♡ Upgrade your workspace with FlexiSpot adjustable desks:
US site: https://bit.ly/3KnUbtT
Canada site: https://amzn.to/40BgD7Q
♡ Amazon Storefront: https://www.amazon.com/shop/overthink...

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0:00 - 0:35 background
0:36 - 1:12 quality
1:12 - 1:34 plans for future drops
1:35 - 2:27 design inspo (kittl templates)
2:27 - 3:06 confession - branding issue
3:07 - 4:01 got my new logo (kittl)
4:01 - 4:37 new branding + licensing (kittl)
4:37 - 5:32 where to place my designs? (kittl mockups)
5:32 - 6:14 not an artist? not a problem (kittl AI art)
6:14 - 6:32 from AI art to merch designs (Kittl)
6:32 - 6:48 affordability + pricing
6:48 - 7:32 pricing factor 1
7:32 - 8:06 pricing factor 2
8:07 - 8:45 pricing factor 3
8:45 - 9:29 more pricing considerations
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Music: epidemic sound
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FTC- Some links are affiliate, meaning I receive a little commission if you decide to buy through them. Thanks for your support!
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Subscriber count: 183k
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♡♡♡ Be Brave, Be Imperfect, Be You

Overthinker Apparel, founded by Kayla, emerged from the desire to help people feel a little better about their imperfections while coming to terms with my own. What began in a humble apartment has now blossomed into a brand that spreads comfort and joy to thousands of customers.

Our unique creations, ranging from embroidered sweatshirts to decor, are designed to provide you with a sense of belonging. They're tangible reminders that it's okay to be authentically you, it's okay to stumble, and it's okay to grow at your own pace.

When you choose Overthinker Apparel, you become part of our community that learns and grows together. Connect with us on Instagram or YouTube (@overthinker_apparel). We're thrilled to be a part of your story!

♡ Check out our shop here: [https://overthinkerapparel.com/]