From Bankruptcy to Billion-Dollar Success: The Rise of Nike's Air Jordans

When Nike and Micheal Jordan signed the sponsorship deal with nike back in 1984, it's likely that neither he nor the brand knew what a slam dunk the Air Jordans would be.

Today, the Jordan Brand brings in over $5B in annual revenue for Nike & is widely considered the best partnership in sports history. And Michael Jordan has personally made over $1B from Nike & collects $150M+ in annual royalties. That is 4 times more than any current NBA player.

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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

0:00 - Intro
1:48 - Nike in Trouble and Rob Strasser
3:27 - The Rookie: Michael Jordan
5:25 - MAKING the Air Jordan
6:26 - MARKETING the Air Jordan
8:42 - Take Aways

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