Sojourn Noir aims to promote Black tourism in York County | Travel Smart

Sojourn Noir is a new marketing initiative that aims to promote travel by the Black community into York County. The initiative created in 2022 by Joanne Wilmore, owner of Grace Manor Bed & Breakfast in York, intends to keep the Black traveler in mind to ensure a welcoming and fun experience

"One of the things that we look at Sojourn Noir is for Black people to be able to travel and be their authentic selves," said Wilmore.

According to travel marketing company MMGY, a 2019 survey indicated that in the U.S. 42% of Black travelers felt discriminated against or unwelcome in the destinations they traveled to. That number rose to 46% in 2022.

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