The Lighter Gets A New "Bro"

Everything that makes a traditional Swiss Army Knife useful: it's features, its size, it's convenience, has just been out-done.

'Lighter Bro' is a sleeve that wraps around a standard-sized lighter to give you all the benefits of a Swiss Army Knife plus the ability to ignite a flame, in one compact unit small enough to fit into a purse or pocket.

In this video, 'Lighter Bro' representative Cameron Smith sits down with Selling To The Masses to describe his brand, and how he will take it to the next level through knowledge he gained at CPG School, held November 2014 in the “center of the retailing universe.” a.k.a Bentonville, Arkansas.

This event put leaders and founders of early stage CPG companies from across the nation in the same room as representatives and buyers from major retailers (including Walmart and Sam's Club) to discuss "best practices" for doing business on a mass scale.

An array of experts in the areas of merchandising, logistics, law, finance, syndicated data and retail sales shared key insights, keeping in mind the unique needs of a young consumer product company. Their presentations were interspersed with accounts from well-established company owners who defied odds to succeed at retail with brands such as Country Outfitters, Freshpet, Oh Baby Foods and My Brother’s Salsa.

Selling To The Masses founder, Matt Fifer, said, “We’re here to help great consumer products get and stay on the shelves of the country’s top retailers. The work of Selling to the Masses, and CPG School more specifically, has been a logical next step for the area based on the consumer product marketing expertise that has amassed here in Northwest Arkansas. With five retailers headquartered here and nearly 1,400 consumer product companies having a presence in the region, including 125 of today’s Fortune 500 companies, this really is the ‘Silicon Valley’ of consumer product innovation and marketing.”

To sign up for next quarter's CPG School in Bentonville, please visit www.cpgschool.com.
To find out how Selling To The Masses can help take your product concept from idea to shelf, visit www.sellingtothemasses.com.