Скачать или смотреть How Brand Positioning is Evolving with GenAI | Rapid Fire with Nandini Bhatnagar |TG Leaders' Circle

Generative AI is rewriting the rules of brand positioning. In this exclusive Rapid Fire session with Nandini Bhatnagar, Senior Director – Marketing at EPAM Systems, we dive into how brands can stay relevant in a ChatGPT-first world — where being speakable matters more than being searchable.

From brand discovery in AI-driven conversations to rewriting brand books for AI, building AI-resilient strategies, and avoiding AI hallucinations, this engaging discussion explores how marketers and developers can collaborate to shape future-ready brands.

Key Takeaways:

Searchable vs. Speakable: The new reality of brand visibility in 2025

How GenAI is transforming branding and marketing strategies

Practical tactics for building AI-resilient, future-ready brands

Stay tuned till the end for some fun rapid-fire questions that bring out Nandini’s unique perspectives on AI, marketing, and branding innovation.

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