Скачать или смотреть E-commerce Brands Are Failing in India | D2C by Nikhil

E-commerce brands are losing lakhs every month — because of one silent killer: RTO (Return to Origin).

Recent data shows that 26% of COD orders in India get returned!
Think about it — a customer places an order today, doesn’t receive it tomorrow… and boom, return request raised!

That’s the harsh reality of today’s e-commerce environment.
But the root cause isn’t COD — it’s slow delivery speed.

📦 Here’s the simple truth:

The faster your delivery → the fewer your RTOs.

And speed only increases when your products are stored closer to your customers.

✅ Here’s the solution:

Take Multi-State GST registration

Set up local Fulfilment Centres (FCs) in major states

Enable 1–2 day fast delivery zones

Register VPOB (Virtual Place of Business) & add APOB (Additional Places of Business) legally

This system can drastically reduce your RTO rate and increase repeat orders.

For most of our clients, this entire setup & compliance is managed smoothly through GSTCO, which offers one of the easiest VPOB registration processes in India.

🎯 If you’re a D2C brand tired of rising RTOs, this is your wake-up call.

Watch till the end — I’ve explained the full model to help you fix RTO once and for all.

🔔 Subscribe to D2C by Nikhil for more actionable strategies on scaling your Shopify & D2C brands in India.
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#d2c #ecommerce #rto