Скачать или смотреть Rewriting the B2B Buyer Behavior Playbook

Struggling to keep up with how AI is transforming B2B buying behaviors?
60% of B2B buyers now rely on AI in their software evaluation process, fundamentally changing how they research and make purchasing decisions. Discover why your traditional GTM strategy may be failing and how sales leaders can adapt to buyers who are researching faster and deeper without leaving a trace.

03:00 You need to shift from SEO to AEO (Answer Engine Optimization) as buyers increasingly bypass your website and go straight to LLMs for one-shot solutions to their software needs
05:53 When buyers do reach out, your responsiveness becomes critical - it's the third highest factor in purchase decisions behind only security and pricing
09:59 Learn how to use AI for smarter pipeline development, including account selection and prioritization based on real-time signals that indicate buying readiness
15:00 Beware of the #1 challenge when implementing AI in your sales process: poor data quality will undermine your entire AI strategy
19:38 Discover why AI SDRs are surprisingly the most widely adopted AI sales tool, despite mixed reviews on social media

Guest: Blue Bowen, Research Principal at G2 |   / blue-bowen  

Host: Benjamin Shapiro |   / benjshap  
Podcast: MarTech Podcast | https://martechpod.com
Founder & CEO, I Hear Everything | https://iheareverything.com