The Future of Sports Sponsorships: How Brands Are Demanding More ROI

A successful sports business model will inevitably rely on the support of brands looking to develop sustainable partnerships. But in today's digital age, brands are becoming more demanding when investing in football properties. They are shifting their focus from awareness to engagement and traceable revenue from each sponsorship dollar invested.

In this panel discussion from World Football Summit Europe 2023, top-tier global brands share their thoughts and insights on their investment strategies in football and sports.

Learn from the experts how to create sponsorships that are authentic, engaging, and mutually beneficial for both brands and properties.

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