The Characteristics of an Eco Friendly Product

What really defines a product as eco-responsible, and how can we recognize these essential characteristics to make more sustainable choices in our everyday purchases?

The objective of this minute is to help you recognize the five principles for developing eco-responsible products within your company. The balance between ecology and marketing can seem complex, as one advocates reducing consumption while the other seeks to increase sales.

Enjoy your viewing!

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Source:
John Grant, November 5, 2009, Le manifeste du marketing vert, Association française de normalisation.

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