Скачать или смотреть Common Pitfalls in Founder-Led Sales | GTM Strategy Session with Forum Ventures MD Bocar Dia

Common Pitfalls in Founder-Led Sales | GTM Strategy Session with Forum Ventures MD Bocar Dia

Founder-led sales is where every early-stage B2B SaaS journey begins — but it’s also where many startups hit their first roadblocks.

In this interactive session, Bocar Dia, Managing Director at Forum Ventures, shares hard-earned insights on the common pitfalls founders face when running early sales, along with real-time Q&A from founders navigating their go-to-market journey.

Whether you’re preparing for Pre-Seed Funding, working with a Venture Studio, enrolled in an Accelerator, or targeting AI Venture Capital investors, understanding how to avoid early sales mistakes is crucial to building momentum and securing your first customers.

You’ll learn:

The biggest traps founders fall into during early sales
How to properly identify and engage your Ideal Customer Profile (ICP)
When to stay scrappy — and when to introduce structure
GTM advice for navigating today’s shifting enterprise SaaS landscape
About Bocar Dia:
Bocar is a thought leader in GTM strategy and Sales Coach at Harvard Business School, with previous roles at revenue.fyi and scalingto100.com. As an early employee at Hootsuite, he scaled multiple GTM teams from pre-revenue to $150M+ ARR. At Forum Ventures, Bocar works 1:1 with 30+ founders annually to help them build scalable sales engines from day one.

🎯 Learn how Forum Ventures helps B2B SaaS founders go from idea to revenue: https://www.forumvc.com/

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