Скачать или смотреть Omnichannel Marketing Approach Explained | MBA Digital Marketing

In this video, we explore the Omnichannel Marketing Approach—a customer-centric strategy that seamlessly integrates physical and digital channels to deliver a unified brand experience.

✅ Key Topics Covered:

What is Omnichannel Marketing (vs Multichannel)

Importance of omnichannel in today’s digital economy

Indian case studies: Reliance Retail, Tata Neu, Myntra, Nykaa, Shoppers Stop

Role of personalization, AI, and customer data platforms

Post-COVID consumer behavior shifts in India

Future trends: phygital retail, voice commerce, metaverse, hyperlocal integrations

📌 Indian Context Highlights

How super apps like Tata Neu and JioMart are shaping the omnichannel ecosystem

WhatsApp commerce and UPI adoption as India’s omnichannel backbone

Why Tier 2 & 3 cities are critical for the next wave of digital retail growth

🎥 Recommended Case Studies & Examples:

Sephora & Best Buy (Global)

Nykaa, Reliance Digital, Shoppers Stop (India)

B2B Omnichannel adoption in Indian SMEs

💡 Ideal for: MBA students, marketing professionals, entrepreneurs, and anyone curious about how brands are creating a seamless customer journey across touchpoints.

📚 This video is part of the MBA Digital Marketing Course (Unit: Introduction to Digital Marketing → Omnichannel Approach).

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