Скачать или смотреть The Real Reason Santa Claus Wears Red

Santa Claus was never red. 🎅
And this might change how you look at branding forever.

1700 years ago, Santa was inspired by Saint Nicholas — a kind man who secretly gave gifts.
Back then, Santa wore green and brown, not red.

So what changed?

One company.
One campaign.
Coca-Cola.

During winters, Coke sales dropped.
So they launched a winter ad — dressed Santa in their brand colour red, and put a Coke in his hand.

The campaign went viral before “viral” even existed.

And slowly, subconsciously:
Santa = Red
Red = Coca-Cola

This wasn’t just advertising.
This was branding so powerful it rewrote history.

That’s the real power of owning attention.

This is Decoded — where branding, business, and psychology meet.