TESTED: Influencer Marketing vs Facebook Ads

Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf compares Facebook ads to Influencers

both Facebook Ads and Influencer marketing are trying to connect the brand with the people who need their products.

First the differences:
Ads use algorithms and influencers use their community of followers

• Ads are rarely trusted and 47% of people admit to blocking them
• Influencers produce trusted content, and no one blocks them

• Ads are easier to launch and scale
• Influencers take time to launch and hard to scale

• Ads disappear after you stop paying from them
• Influencer content lives on forever in search engines – especially blogs and youtube

So now our research
• CPM’s (cost per thousand) for facebook ads average $7 - $12
• The average CPM for influencer marketing is $5 - $10

• The average CPC for Facebook is 28 cents
• The average CPC for influencer marketing Is $.16

All in all, the influencer marketing respects users better and is trusted more. It doesn’t disrupt the experience of users and it is more authentic.
However, Facebook Ads are still a powerful tool for any marketing team, and they open doors and reach places where influencers can’t.
Use both!




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