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The Rise of AI in Search Engines
The integration of AI into search is not a sudden development but an evolution that has been underway for years. Foundational technologies like BERT and MUM laid the groundwork for understanding natural language context and multimodal information. Now, this evolution has become front-and-center, reshaping the search experience for billions of users.

Google's AI Evolution and Key Features
According to Elizabeth Reid, Google's Head of Search, the incorporation of AI has been a gradual process of gaining "more understanding" and "conviction about how to bring them together," and "we're still really at the beginning." This journey has culminated in two primary user-facing features: AI Overviews and AI Mode.