Скачать или смотреть 30 Years of Marketing Experience in 66 Minutes of Pure Wisdom | ft.Shyam Sunder | D2B - Ep.24

In a world where attention spans are shrinking, this conversation explores what marketing must become to stay relevant. Mr.Shyam Sunder, a marketing leader with 30 years of experience across India and the Middle East, shares how marketing shifted from brand-building to performance obsession and why that’s risky.

From AI-driven research to brand vs demand and the growing gap between marketers and leadership, this episode focuses on what still matters. A thinking conversation for founders, CMOs, marketers, and students who care about the long game.

What you’ll learn

• The 60/40 Brand and Demand Investment Rule
• Digital Lives and Consumer Decision Complexity
• The Urgency of Shifting Focus to Strategy
• AI's Impact on Marketing Research and Efficiency
• The Risks of Short-Term, Bottom-Funnel Thinking
• Marketing's Representation and Language in the Boardroom
• Defining the Marketer as the Customer's Champion
• The Argument for Outsourcing Core Creative Functions
• Necessary Strategic Thinking Skills for Young Marketers
• The CMO's Role in Gaining Strategy Buy-in and Budget


Time stamps

00:00 – Intro of the Show
02:15 – The Digital Life and Consumer Choices
03:40 – Marketing in the AI Revolution
05:46 – Short-Term Focus vs. Brand Building
10:13 – Strategy vs. Execution: The Key Conflict
14:54 – AI's Role in Research and Efficiency
19:08 – The Impact of AI on Copywriting
22:52 – Essential Skills: Strategic Thinking
29:45 – Marketing's Role in the Boardroom
38:25 – Marketing as the Voice of the Customer
46:41 – The Role of the CMO
52:18 – Insourcing vs. Outsourcing Creativity
57:25 – Defining Great Marketing Talent
59:38 – Comparing UAE and India Markets
01:05:56 – Final reflections & closing thoughts

[marketing strategy, AI in marketing, brand vs performance marketing, market research, future of marketing, brand building, digital marketing evolution, marketing leadership, CMO insights, marketing fundamentals, consumer behaviour, marketing career advice]