Скачать или смотреть Generative AI in retail: Adoption comes at high security cost

This video contains Altered content or synthetic content. Generative AI adoption in retail is rapidly increasing, with over 80% of companies either using or piloting AI projects, particularly for marketing content creation, personalized advertising, customer analysis, and digital shopping assistants. Retailers see generative AI as a strategic differentiator despite concerns about data privacy, security, and implementation costs. AI enhances various retail functions, including inventory management, predictive analytics, and customer segmentation, while improving both online and in-store experiences. Consumers are increasingly using AI tools for shopping research, recommendations, and deal-finding, with many retailers integrating AI to boost personalization, operational efficiency, and customer engagement. Leading brands employ generative AI to streamline campaigns, empower employees, and offer interactive shopping experiences, signaling that AI is becoming central to retail strategies and customer journeys.
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