Скачать или смотреть Sweet Marketing Strategies and Super Bowl Ads with Ferrara’s CMO

What are innovative ways to connect with consumers and stay culturally relevant in a fast-paced market? Brad and Melissa sit down with Greg Guidotti, the Chief Marketing Officer of Ferrara, to dive into the incredible growth and success story of the NERDS brand, with exclusive intel on NERDS Gummy Cluster’s Super Bowl ad journey, including a teaser of this year’s upcoming spot.

Greg also shares insights into Ferrara's approach to maintaining loyalty and engagement across their diverse portfolio of iconic candy brands, highlighting the importance of driving business results while also building long-term brand equity. Listeners can watch the full NERDS spot here.

Spilling the LoyalTEA is hosted by Melissa Berger, Chief Solutions Officer, Digitas and Brad Blackmon, Global Client Portfolio Lead, Digitas. Spilling the LoyalTEA is a Digitas podcast.