Скачать или смотреть Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions.

In the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.

We'll cover:

How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program

How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance

How to apply attribution across and between pipeline stages to see what's working where.

The revenue report or how to measure what's really important

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c...

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl...

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog