How Small Businesses Can Up Their Lead Game

In today's competitive market, small businesses need to sharpen their lead management:
Businesses need to systematize their process by having a structured approach to handle leads. Without a clear process, leads often get lost, mishandled, or delayed.

Treat all communication channels equally. While many business owners prioritize phone calls, they often overlook direct messages on social media or emails, thinking they're lower quality.

Businesses should strive to initiate as many conversations as possible and leverage these interactions efficiently through a solid process.

Email, often cluttered with spam and other distractions, isn’t the best place for new leads.
SMS stands out and garners quick attention.

Diversifying response methods—using calls, texts, and emails—can significantly enhance engagement.

Speed is crucial.

Providing choice in communication channels can help businesses align with consumer expectations and enhance lead conversion rates.

Small businesses can greatly improve their lead management by adopting a structured process, diversifying communication channels, responding swiftly, and aligning their methods with customer preferences. This strategic shift can turn more leads into loyal customers, ensuring sustained growth and success.


The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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