How It Works - What Is A 301 Redirect

A 301 redirect is a way to take users to another page, when a user clicks on a URL, it takes them to a page or post that exists on your site. If that page has a 301 redirect in place it will in fact send them to the target url.

301 redirects are commonly used by webmasters, but they are often wrongly implemented.

If your website has 404 errors or pages that return a 4XX error, use a 301 redirect to correct the problem. Use a 301 redirect to prevent the error from happening again. You can also use 301 redirects to transfer link juice from one url or domain to another. There are some advantages to using a 301 redirect, but you need to decide what it will do for your website.

Implementing a 301 redirect will improve the look of your site while also protecting your SEO.

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