Скачать или смотреть SEO That Converts: Technical SEO, Content Strategy & Digital PR Backlinks w/ Michael Johnson

Most people “do SEO”… but few do it in a way that drives leads. Michael Johnson (13+ years in SEO) breaks down a modern, practical SEO approach: crawl/index foundations, content that directly answers questions, and off-page authority via digital PR + backlinks.

Key moments (highlights)
• The 3 pillars of SEO explained in plain language (robots.txt, sitemaps, crawling/indexing).
• The shift to succinct answers + Q&A formatting (better for humans and modern search behavior).
• Why long-tail keywords can outperform “high volume” keywords for real pipeline.
• A technical mistake that can nuke rankings: canonical tags pointing to a staging site.
• Off-page SEO done right: resource links, guest posts, and digital PR systems.

Chapters (timestamps)
00:00 – Intro + why SEO feels “simple” (but isn’t)

04:43 – The 3 pillars of SEO (technical/on-page, content, off-page)

07:25 – SEO today: write for answers, not word count (Q&A + TL;DR)

11:45 – Long-tail keywords + buying intent (and why they win)

14:10 – SEO horror stories: Penguin, penalties, and canonical disasters

20:40 – How to keep up with algorithm changes (and who to follow)

21:50 – DIY SEO basics: customer questions + keyword tools

35:00 – Backlinks that aren’t spam: value-first outreach

38:38 – Digital PR system: surveys, stories, and press mentions

48:19 – ADA/accessibility + alt text (and why it matters)

49:43 – Best life advice: take stock of who you helped today

Tools covered in the show
• SEMrush (keyword research / competitive pages) — https://www.semrush.com/
• Ahrefs (keyword + competitor research) — https://ahrefs.com/
• robots.txt + XML sitemap basics (reference) — https://developers.google.com/search/...
and https://developers.google.com/search/...
• Canonical tags (and the staging-site “SEO tank” scenario) — https://developers.google.com/search/...
• Pollfish (survey platform for digital PR data) — https://www.pollfish.com/
• Google Trends (public search trends data for story-led PR angles) — https://trends.google.com/
• ChatGPT (outlines, ideation, PR concepts) — https://chat.openai.com/
• Excel (URL/title/meta workflow + formulas at scale) — https://www.microsoft.com/microsoft-3...
• Clockify (time tracking to reclaim bandwidth) — https://clockify.me/
• 11 Labs (voice model / audio content repurposing) — https://11labs.io/
• n8n + Slack workflows (automation example) — https://n8n.io/

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