CREATIVITY IS ONE OF MY MAJOR DRIVING FORCES | With Sheena George | The Business Spotlight

Join host Kay Cote as she delves into the inspiring journey of Sheena George, the visionary founder of Besame, a unique ice cream venture in Austin, Texas. In this episode, Sheena shares the roots of her passion, tracing back to her initial success with Kiss Me in Nicaragua. Discover how Sheena transitioned from managing bakeries to mastering the art of innovative ice cream making, driven by a love for blending nostalgic flavors with creative twists. Learn about the challenges and triumphs of opening Besame during the pandemic, the importance of community, and how a dedicated team and loyal customers keep the brand thriving. Tune in for a delectable deep dive into Sheena's story and the mouthwatering creations that set Besame apart in the bustling Austin food scene. 🍦✨

You can check out https://www.instagram.com/besameatx/?... for more!

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