Strategic Marketing: No Nonsense, No Fluff | Cat McGinty & Sam Collier

In this episode of MarketPulse Pros and Pioneers, join us for an awesome chat with Sam Collier and Cat McGinty from What's Next Consulting.

With over 14 years of experience in crafting effective marketing strategies, Sam brings a wealth of knowledge from global brands to small enterprises.

Meanwhile, Cat, the digital lead, excels in integrating digital tools and strategies to maximize clients' investments.

Together, they form a powerhouse team dedicated to helping businesses achieve their marketing goals with a blend of strategic insight and practical implementation.

During our conversation, we delve into the dynamic world of marketing, exploring the importance of using the right tools, the value of a no-nonsense approach, and how to empower clients with practical solutions. Sam and Cat share their journey from freelancing to creating What's Next Consulting to their unique backgrounds and how their outdoor hobbies, like surfing and ultra-marathon running, influence their professional lives.

Expect to learn about the significance of a fresh perspective in business, the challenges of balancing bespoke and off-the-shelf tools, and why staying focused on the customer's needs is paramount. Sam and Cat provide actionable advice on maintaining an efficient marketing strategy, avoiding the pitfalls of overextending on social media platforms, and maximising existing resources.

Don't miss out on this engaging episode filled with valuable insights and practical tips to elevate your marketing game. Subscribe to our channel at    / @marketpulsepodcast   and stay tuned for more expert interviews and business strategies.

Show Links:
Cat on LinkedIn:   / catmcginty  
Sam on LinkedIn:   / colliersamantha  
What's Next Consulting Website: https://whatsnextconsulting.co.uk/

[00:00:00] - Welcome to MarkerPulse Pros and Pioneers 🎙️
[00:00:56] - Local Accents and Marketing Insights 🗣️
[00:01:33] - Sam and Cat's Marketing Backgrounds 📈
[00:02:51] - From Freelance to Power Team 💪
[00:04:43] - Digital Tools and Strategies for Success 💻
[00:06:14] - No Nonsense Marketing Approach 🚫
[00:07:00] - Empowering Clients with Practical Tools 🧰
[00:08:00] - Business Therapy Sessions 🛋️
[00:09:58] - The Importance of a Fresh Perspective 🔄
[00:10:58] - Navigating Client Expectations and Budgets 💼
[00:11:18] - The Value of Internal Team Time ⏳
[00:12:33] - Avoiding the Social Media Trap 🚫📱
[00:13:25] - Sticking to Your Marketing Plan 📅
[00:14:50] - Maximising Existing Resources 🔍
[00:15:27] - Understanding Your Customer Deeply 🕵️
[00:16:25] - Final Thoughts and Contact Info 📞