సోషల్ మీడియా ఇన్ఫ్లుయెన్సర్లు కొత్త ప్రచారకర్తలు ||Social media influencers new poll campaigners ||

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Social media influencers new poll campaigners || సోషల్ మీడియా ఇన్ఫ్లుయెన్సర్లు కొత్త ప్రచారకర్తలు ||
Politics served with concise social media content
The popularity of concise social media content has the potential to impact political outcomes
The nature of information dissemination is changing rapidly and India is not immune to these sweeping changes. Traditional analyses of information consumption, which focus on the medium, often overlook the profound shifts in human psychology, driven by the rise of social media. This shift has led to instant gratification becoming the norm, impacting political narratives, with the potential to alter election outcomes. In India, growing social media use in the vernacular languages, combined with a largely unregulated digital space and a highly competitive, polarised political environment, necessitates vigilance to manage disruptive misinformation.
https://www.thehindu.com/opinion/op-e...