The Representativeness Heuristic (Intro Psych Tutorial #93)

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In this video I describe another heuristic identified by the work of Amos Tversky and Daniel Kahneman. The representativeness heuristic is a shortcut that we use when attempting to estimate the odds of something being true, such as whether an interview profile came from a lawyer or an engineer. Rather than using relevant base rate information, participants showed a tendency to rely on prototypes when making this decision.

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Daniel Kahneman - Thinking, Fast and Slow (Amazon)
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