Скачать или смотреть DESIGNING FOR HUMANS: CREATING STICKY PRODUCT EXPERIENCES - FractionX Leadership Lab Replay

Join FractionX product design consultants Nick Cully and George Burnett as they discuss Human Centered Design ("HCD") and how the approach creates sticky and lovable product experiences. In this session we discuss empathy in design, the role of user feedback, product owner bias, common product introduction mistakes, and the philosophy of less is more. By the end of this session, you will be armed with some new ideas on how to build your next product or refresh an existing one.

Contents:
00:00 - Introduction
02:21 - What is Human Centered Design?
04:50 - Transition to Human Centered Design
10:39 - What is Empathy in Design?
15:51 - Example of Empathy in Design - Rand McNally
21:32 - Examples of Lack of Empathy in Design
24:00 - Examples of "Less is More" Sticky Product Experiences
26:19 - The Problem of Releasing Too Many Features at Once
30:18 - Roadmap & Strategy for Feature Release timing
35:07 - Example of Poor Feature Release Planning
37:25 - Practical Steps for Collecting User Feedback
40:53 - Role of Artificial Intelligence in Human Centered Design
43:42 - Closing Thoughts