Скачать или смотреть Reflection: We Chased Growth, and Lost Ourselves Doing It

In this episode, Benj Miller and McKenzie Decker break down a failed marketing strategy inside their own startup, System & Soul. They share what went wrong, what it exposed about their business model, and how they’re now rebuilding with stronger alignment, better systems, and a more authentic growth strategy.

Perfect for founders, COOs, and growth-stage leaders looking to scale without losing their identity.

Chapters:
0:00 Intro The marketing bet that flopped
2:15 What “flipping the funnel” looked like
5:40 The real cost of transactional growth
9:10 Using the roadmap to realign
13:45 Culture checks and leadership clarity
18:00 What we’re doing differently now

#StartupGrowth #MarketingStrategy #FounderLessons #BusinessFailures #LeadershipDevelopment #CompanyCulture #ScalingABusiness #StrategicPlanning #SystemAndSoul #StartupLeadership