Ameet Wadhwani - How to Backup UA Data While There’s Still Time & What to Look Out for in GA4

Secure your GA3 data with $20 data credit on Analytics Canvas Backup tool. This offer is ending on Sunday, 16th June: https://analyticscanvas.com/google-an...

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In this vital session from the GA4ward event, Ameet Wadhwani, Product Manager of Analytics Canvas, guides you through the essential steps to back up your Universal Analytics (UA) data before it's too late.

In this video, you'll learn:
💡 How to backup UA data in the remaining time
💡 Best practices from backing up billions of rows
💡 What's compatible with GA4 and how to blend it with UA
💡 Tips on accurately reporting GA4 data, avoiding common pitfalls


TIMECODES:
0:00 - Intro
0:24 - About Me
0:50 - About Analytics Canvas
1:40 - Agenda
3:42 - Top 3 Reasons
6:33 - What UA Data Should You Backup?
9:52 - Data Retention Settings
13:43 - 3 Options For Backing Up UA Data
15:39 - The Analytics Canvas Engine
17:34 - DEMO!
27:19 - Universal Analytics Backup: Historical Review
32:17 - GA4 Reporting Is No Longer "Free"
38:31 - Reporting Using BigQuery
42:28 - Summary

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