Public Lecture Series: 'Design Innovation Challenges for Samsung' - Professor Rich Park

Cardiff Metropolitan University - Public & Professorial Lecture Series
Professor Rich Park
"Design Innovation Challenges for Samsung Electronics of Korea."
September 2013.

The fierce competition in today's high-tech consumer product market demands companies invest in new and innovative design approaches.

Samsung Electronics was not a leading technology and design company twenty years ago. Becoming a fast follower was a formidable challenge then. Today, Samsung is a leading innovator in technology and design. Some of the key success factors include plain hard working, fast learning, hunger for success, and drive for change. In the design effort, size and speed was also important.

Professor Park will discuss Samsung's design, process, and evolution over the past two decades which led to Samsung becoming one of the leading electronics company in the world.

Professor Rich Park
Rich Yeongchun Park is Professor of Product Design and Director of the MDes Experience Design Postgraduate Program at the Samsung Art and Design Institute (SADI). His educational background is unique and includes Ceramic Engineering, Graphic Design, Product Design, and Business Management. Before coming to Korea, he worked as a senior designer of IDI and director of Donald Deskey Associates in USA, one of the most renowned international design consulting offices while also serving for four years as a member of the Product Design faculty at the Parsons School of Design. He established the Foundation Program at SADI followed by Product Design and the SADI MDes Program.

During his eight year professional career Professor Park has worked on over two hundred design projects with Fortune 500 companies and has been granted many design patents. Since coming to Korea, he has collaborated with Samsung Electronics on over thirty design and research projects ranging from new product designs, advanced concept development, user experience concepts and scenarios, and user research. He lectures on Design Marketing, Brand Design, Design History, and Experience Design as well as Design Studio courses focusing on new and advanced product concept and design development. He is responsible for supervising over fifty international design awards winnings from iF, Red-Dot, and IDSA by his SADI students since 1997. He is currently the Vice President of SADI.