The Rise and Fall of Influencer Brands

Today I’m analyzing why influencer brands are so popular and why many of them ultimately fail, in one way or another (alongside some examples). Thank you for watching!

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Sources
https://www.findapsychologist.org/par...
https://www.nytimes.com/2024/12/17/st...
https://www.fastcompany.com/91248619/...
https://www.vogue.co.uk/article/molly...
https://www.dailymail.co.uk/femail/ar...
https://www.nbcnews.com/news/us-news/...
https://www.wsj.com/style/fashion/som...
https://www.thecut.com/article/someth...

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I am not on Instagram or TikTok at the time of this published video.
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With love or whatever,
Hailey

TIMESTAMPS
00:00 – intro
00:45 – parasocial relationships
03:13 – how parasocial relationships relate to influencer brands
05:36 – djerf avenue
09:27 – maebe
13:22 – something navy
17:04 – where are influencer brands headed?
19:35 – drop some influencers actually doing good thingd

DISCLAIMER
The above products may contain affiliate links which means I may earn a small commission at no cost to you if you purchase an item. All prices are accurate at the time of the published video and are subject to change. Thank you for supporting my channel!