Winning on Purpose: The Unbeatable Strategy of… by Fred Reichheld · Audiobook preview

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Winning on Purpose: The Unbeatable Strategy of Loving Customers
Authored by Fred Reichheld
Narrated by Walter Dixon

0:00 Intro
0:03 Winning on Purpose: The Unbeatable Strategy of Loving Customers
0:38 Foreword by John Donahoe, CEO, Nike, Inc.
6:35 Preface: The Genesis of Net Promoter
32:34 Introduction. Know Your Purpose: Then Live It
56:17 Outro

#fredreichheld #winningonpurposetheunbeatablestrategyoflovingcustomers

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BOOK DESCRIPTION

Can your company win by embracing a higher purpose? Yes—and this book tells you how.



Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.



Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule—loving customers—at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."



Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time—and your indispensable guide to making NPS the key to your own company's success.

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ABOUT THE AUTHOR

Fred Reichheld is a New York Times bestselling author and business strategist best known for his work on customer loyalty. He is the creator of the Net Promoter System of management (NPS). His books include The Loyalty Effect, Loyalty Rules!, and The Ultimate Question: Driving Good Profits and True Growth.
Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, and vintage radio dramas.

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAEB8ZlYmOM
Language: English
Publisher: Gildan Media
Published on: December 31, 2021
ISBN: 9781663716040
Duration: 8 hr, 37 min
Genres: Business & Economics / Consumer Behavior, Business & Economics / Management, Business & Economics / Marketing / General, Business & Economics / Strategic Planning