Updating Buyer Personas in HubSpot for Future Success

Brie explains how to update buyer personas using HubSpot’s tools to stay aligned with market trends and improve marketing results. Learn to combine analytics and customer feedback to create accurate, actionable personas.

Discover tools like HubSpot’s Buyer Persona Maker, Breeze Intelligence, and Dynamic Forms to refine data and personalise campaigns. Plus, see how to use automation and smart content for targeted marketing.

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🎬 Video Overview :
[00:00:00]: Introduction to Updating Buyer Personas
[00:00:26]: Analysing Audience Behaviour with HubSpot
[00:00:54]: Combining Data and Customer Feedback
[00:01:29]: Detailing Persona Attributes in HubSpot
[00:02:02]: Personalisation and Marketing Automation
[00:02:43]: Tracking Persona Performance with Reporting Tools
[00:03:21]: Recent Updates: Buyer Persona Maker and Breeze Intelligence
[00:04:18]: Leveraging HubSpot Features for Success
[00:05:00]: Conclusion and Invitation for Questions

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