How This Contractor Finds Lots of Workers on Social Media | The Dirt #59

Having trouble finding workers? Are you on Instagram, YouTube and TikTok?

This construction company is on all three social media platforms, and it’s having no trouble filling positions, says Taylor White, vice president of sales for Ken White Construction.

In this week’s episode of The Dirt, Taylor explains how the company’s social media presence has positively impacted the business in many ways, including finding new employees. He also offers several tips and recommendations on how you can do the same for your company.

It’s not as difficult as you might think it is, but it does take some effort.

A third-generation leader of his family’s construction business, Taylor first started posting jobsite photos on Instagram about four years ago. Then he gradually progressed to YouTube and TikTok, posting videos. He now has 60,000 subscribers on his YouTube channel.

The social media posts resonate with younger audiences, giving them a feel for the company’s culture and its career opportunities. “We have resumes coming in every single day for all types of positions,” he says. That includes laborers, truck drivers, management.

Another unexpected benefit has been the increased interest in the business from larger construction companies. As younger workers move into management at those firms and start looking for subcontractors, they are often searching on social media. And when they see White Construction’s posts, they contact the company, opening up a variety of job opportunities.

In his engaging conversation with host Bryan Furnace, White demystifies social media. He explains how to know whether you’re getting a return on investment from your posts, how often you should post and where and how to get started.

He started slowly, and over time the audience snowballed. He’s seen it happen for others.
“Just start it, start sharing your story … and watch it grow.”

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