The Rose Bowl Stadium’s 100th Birthday Celebration

The Rose Bowl Stadium in Pasadena, CA, is an iconic staple in sports and entertainment. Home to the UCLA Bruins, this national landmark celebrated its centennial birthday in the summer of 2022. Partnering with the Rose Bowl Legacy Foundation, BDI Events was the official producer of the Rose Bowl Stadium’s 100th birthday gala.

Dubbed The Party of the Century, the gala was the first of its kind for the Foundation. This grand and truly unique event was 1920s-themed and hosted over 1,200 guests on the Rose Bowl Stadium field.

Starting in January 2022, BDI orchestrated the event’s entire game plan with a focus on guests experiencing the stadium’s greatness, which, in turn, raised over $2 million for the Foundation.

This incredible birthday gala featured:

~ Pre-event reception underneath the Rose Bowl Marquee in the Court of Champions
~ VIP speakeasy created in one of the locker rooms
~ A sit-down dinner on the field that featured:
~ A delicious meal by Levy Catering and enhanced by local vendors
~ A 5-plane flyover by the Tiger Squadron
~ The Mayor of Pasadena as a guest speaker
~ ESPN college football reporter Holly Rowe as the event host
~ Vince Young appearance and football toss fundraiser, where he signed 10 footballs and threw them to audience members
~ Live auction that raised more than $130,000
~ Silent auction that raised more than $375,000
~ Paddle raise auction raising nearly $600,000
~ Fireworks display
~ A tribute to Frank Sinatra with music by Matt Mauser and the Pete Jacobs Big Band
~ Local food trucks for guests to enjoy upon departure

BDI Events was responsible for all entire event production, including but not limited to:

~ Program Management
~ Logistical Support
~ Registration & Check-In
~ Vendor Selection & Management, including Town & Country Event Rentals (Furniture & Decor), Jacob Maarse Florist, One Up Group (Production, Lighting & Video), ATK Audiotek and Pyrospec (Fireworks)
~ Production Team & Implementation
~ Event Design
~ Food & Beverage
~ Oversaw Auction Management Firm & Live Auctioneer