Qualitative Research Methods

This video is about #QualitativeResearch Methods. It provides definition and explanation about qualitative research, methods used in qualitative research, merits and demerits of qualitative research and how it is different from quantitative research.

The material presented in this video is taken from the following book:
Myers, M. D. (2019). Qualitative research in business and management: Sage.

Video on Grounded Theory can be accessed from the following link:
   • Grounded Theory   Qualitative Researc...  

Video on Action Research can be accessed from the following link:
   • Action Research Design  

Video on Case Study Research can be accessed from the following link:
   • Case Study Research Design - Qualiati...  

Video on Ethnographic Research can be accessed from the following link:
   • Ethnographic Research