Скачать или смотреть 4 Tips to Increase Sales in Retail

Retail is a competitive industry, so to stand out from the crowd, you have to get creative! To help jump-start your promotional ideas we're here to share 4 ways you can boost profits for your store!

Time Stamps:
Introduction: 0:00 - 0:13
#1 Seasonal Calendar: 0:13 - 0:26
#2 Customized Promotions: 0:26 - 0:49
#3 Customer Loyalty Programs: 0:49 - 1:13
#4 Resources: 1:13 - 1:38
Close: 1:38 - 2:03

TRANSCRIPT:
Looking for ways to increase sales for your small business?

Retail is a competitive industry, so to stand out from the crowd, you have to get creative!

My name is Kristin from POS Nation, and I’m here to share 4 ways you can boost profits for your store!


The first thing you should do is keep a seasonal calendar up to date.

Tracking major holidays, current events, and trends will help you adjust your strategy.

No matter your business type, staying in the loop helps you connect with your customer base.


Speaking of customers, one of the most personalized ways to increase sales is customized promotions.

Take the time to get to know your industry, target audience, and the local area.

Use purchase history to figure out what customers like and don’t like.

And finally, use your customer base for real-time feedback.

Don’t be afraid to conduct surveys and use what you find to shape your promotions!

You want your promos to align with what customers are looking for.


Next up: customer loyalty programs.

Did you know that 85% of consumers are more likely to stick to businesses that offer loyalty programs?

You can offer discount punch cards, new product sneak peeks, email coupons, birthday perks, and so much more!

No matter the incentive, your customers will love knowing that they’re racking up points and getting special deals by being loyal to your business.

Finally, get involved and offer resources!

One of the greatest things about being a small business is contributing to your local community.

We always recommend hosting free events or workshops to get your name out there.

If applicable, you can even give out samples of your products.

Even though you may not make a sale at a free class, attendees will become familiar with your brand in an up-close and personal setting.

After they have a positive experience with your small business, they’ll likely be back for more!

These are a few of our favorite ways to increase sales for your small business.

At the end of the day, tracking and predicting changes in your business is much easier with a custom retail POS solution.

If you want to learn how CAP Retail by POS Nation can help you boost your profits, give us a call at 1-877-727-3548.

Thanks for watching!