Coding typography to move to the beat of Rio Carnival | D&AD Awards Insights 2022

The new Rio Carnival brand represents the samba community: the power of the collective, the infectious energy, the ability to transform the streets of Rio de Janeiro. Tátil Design partnered with Plau Design to create a new visual identity for this carnival with years of rich history, drawing inspiration from the lively spirit of Rio and its Samba schools. Using custom software developed specially for this project, the typography reacts to the sound of instruments, adapting colours and motion in time with the beat as the procession passes by.

Explore the 2022 D&AD Annual: https://www.dandad.org/annual/2022/

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