Скачать или смотреть Salvador Dalí and the Art of Advertising

Humans have been searching for IT from the begging of time. Men and women from all over the world searched high and low for the answer.

There have been billions of surveys, studies, models, methods, pixels, dashboards, and entire companies - all created for the sake of trying to answer the same question.

DID THIS AD WORK?

This doesn’t even include all the other questions like,

“Is this the right audience?”
“Is this the right time of day?”
“Is this the right media mix?”
IS THE LOGO BIG ENOUGH? NEVER!!!!

But all these questions come back to the bigger question every (CFO) marketer asks,

“DID THIS AD WORK?”

This is where SCIENCE meets the ART in this crazy profession we call advertising.

But the question I am asking today is, are we losing the art?

In searching for the almighty attribution, have we forgotten THE piece of what makes this trade so special? The ART of Advertising.